PepsiCo Has Purchased the Beloved Siete Brand. Some Fans Are Concerned.

Now that the soda company has announced it’s purchasing the Mexican American food brand for $1.2 billion, customers wonder if Siete can maintain its nutritional integrity.  

Texas Monthly; Courtesy of Siete

A decade after the Garza family started selling almond-flour tortillas out of their CrossFit gym in Laredo, the Siete Foods founders are getting a pretty sweet deal.

PepsiCo announced earlier this month that it’s buying the Austin-based brand for $1.2 billion and expects to close the deal by the first half of 2025. But some fans are suspicious about what changes the soda corporation might make to the grain-free and dairy-free products. 

The Garza family launched the grain-free tortilla business in 2014 after Veronica, one of the five kids, was diagnosed with autoimmune diseases but still wanted to enjoy the staples of her Mexican American heritage.